Privacy Policy

Who we are

Swing Gear  is a trading website for The Swing Dance Company Limited, whose registered office is 227a West Street, Fareham, Hampshire PO16 0HZ. The registration number for the company is 4799410.  

This privacy policy sets out how Swing Gear uses and protects any information that you give Swing Gear when you use this website. Swing Gear is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Swing Gear may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What personal data we collect

We collect both personal and anonymous data when you send us information or visit our website. In general, you may visit the website without telling us who you are, or revealing any personally identifiable information about yourself. However, when we do collect data it falls into one of the areas in the following paragraph.

Most information is collected when customers make a purchase on our website. Other ways we collect data include through the creation of customer accounts and by joining our mailing list.

When purchasing online, the contact details that we need include, title, first name, surname, billing address, delivery address, email address and telephone number. This information is required in order to verify card payment checks, fulfil delivery of the order and to communicate during the order process.

When you visit our websites, we may collect information about your visit; your usage of the Services, and your web browsing. That information may include your IP address, your operating system, your browser ID, your browsing activity, and other information about how you interacted with our Websites or other websites. We may collect this information as a part of log files as well as through the use of cookies or other tracking technologies.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Purchase Process

During the purchase process we collect information about you. This information may include but is not limited to:

  • Your names

  • Addresses

  • Email address

  • Phone number

  • Location and traffic data (including partial IP address and browser type)

  • Any other details that might be requested from you for the purpose of processing your order


Handling this data also allows us to:

  • Send you important account/purchase/service information.

  • Respond to your queries, refund requests, or complaints.

  • Process payments and prevent fraudulent transactions. We do this on the basis of our legitimate business interests.

  • Set up and administer your account, provide technical and customer support, and to verify your identity.

Billing Information

In order to process payments, we collect billing information on-site. Sensitive billing information is not stored on our server, but may be handled while in-transit to the payment processing server.

Please see the privacy policy of our processor at

Masked billing information may be stored on our servers (only the last 4 digits of credit card numbers are stored: **** **** **** 1234).


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

 List of cookies we collect

The table below lists the cookies we collect and what information they store.


COOKIE Description


The association with your shopping cart.


Stores the category info on the page, that allows to display pages more quickly.


The items that you have in the Compare Products list.


Your preferred currency


An encrypted version of your customer id with the store.


An indicator if you are currently logged into the store.


An encrypted version of the customer group you belong to.


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not.


You session ID on the server.


Allows guests to edit their orders.


The last category you visited.


The most recent product you have viewed.


Indicates whether a new message has been received.


Indicates whether it is allowed to use cache.


A link to information about your cart and viewing history if you have asked the site.


The ID of any polls you have recently voted in.


Information on what polls you have voted on.


The items that you have recently compared.


Information on products you have emailed to friends.


The store view or language you have selected.


Indicates whether a customer allowed to use cookies.


The products that you have recently viewed.


An encrypted list of products added to your Wishlist.


The number of items in your Wishlist.


Email History

We keep a record of all email communications indefinitely. This is to ensure communication is successfully sent and its information is accurate. Emails received are retained for customer service purposes, but we do not use the information submitted through them for marketing purposes.

Data Retention

If you process an order,, the order and its metadata are retained indefinitely. This is so that we can assist customers who request information about which sizes and styles they have previously purchased, which is relevant in the case of advice being sought for future purchases.

For users that register a user account on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time. Website administrators can also see and edit that information.

Contact forms

We keep emails that contain the contents of contact form submissions indefinitely for customer service purposes, but we do not use the information submitted through them for marketing purposes.

Embedded Content From & Links To Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


This website uses Google Analytics. Google Analytics mainly uses first-party cookies to report on visitor/user interactions on our website. Users may disable cookies or delete any individual cookie.

Google’s privacy policy can be found on this link information about opting out of google analytics can be found on this link

Legal Bases for Collecting and Using Information

Under the GDPR, there are a number of approved reasons (or "legal bases") a company might legitimately process a person's data. Below, we've outlined the most relevant legal bases under the GDPR.

Contractual necessity - When a purchase is made it is necessary to process data for the fulfillment of that order.

Consent - This is unambiguous, freely given consent, for example through accepting our cookie notice online or by joining our mailing list online, on physical forms, or by request on email. People have the right to withdraw consent, our marketing emails carry clear “unsubscribe” links.

Legitimate Interests - Our company's legitimate  interests are the lawful basis on which we process marketing emails to our customers. This process is necessary to achieve our commercial interest as it is the only route to contacting our customers. It is considered that individual customers with whom we have had a relationship would reasonably expect us to contact them by email. As emails are sent infrequently, so the impact is minimal and they are unlikely to object when balanced against the individuals interests, rights and freedoms. All marketing emails carry unsubscribe links.

Who we share your data with

We do not sell any private personal information.We share data with the following specific companies in order to deliver our services. Where available links are provided to their own privacy policies;

Mailchimp - names, email addresses, phone numbers and details of previous events attended are held by Mailchimp on their servers in USA. They are certified as compliant under the EU-US Privacy Shield Framework. They provide services for our email marketing - Any SMS communications are processed through, a UK based service. SMS messages are sent through their systems and numbers are held on their servers. - provides online card transactions on this website. They are a US company and they are certified under the EU-US Privacy Shield Framework.

Google - we use Google cloud storage and the G Suite range of applications including Gmail, where contact names, mobile numbers and email addresses are stored. Google are certified under the EU-US Privacy Shield Framework - UK based web hosting company who host our website, including databases,

Transferring Information

Because several of The Swing Dance Company’s technology suppliers are based in the US, the information about you that we process may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA). When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. In the case of US based entities ensuring they have signed up to the EU-US Privacy Shield.

More generally we may share data with the following:

Employees and Independent Contractors:We may disclose information about you to our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our employees and independent contractors to follow this Privacy Policy for personal information that we share with them.

Third Party Vendors:We may share information about you with third party vendors who need to know information about you in order to provide their services to us like payment providers, fraud prevention services, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, our hosting provider, those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns), those that help us understand and enhance our Services (like analytics providers), who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them.

To Protect Rights, Property, and Others:We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect our rights, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury.

Business Transfers:In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that The Swing Dance Company goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

How we protect your data

We understand that treating your data safely and securely is extremely important. As a small company we have worked to build trust with our customers and that data security is a key component of this. When selecting technology partners and suppliers we always look for trusted, world leading organisations who can provide excellent systems, subject to the highest levels of scrutiny under GDPR.

Our own small administrative team keep their knowledge up-to-date and have a common-sense approach to security requirements. For example, the use of 2-step verification, by installing new system updates as soon as they are available, and following the latest advice about the treatment of emails, links and attachments to reduce malware, viruses and ransomware on our system. We use Security plug-ins on our website to protect it and the data contained within it.

When data could be accessed by 3rd party individuals, for example temporary or support staff, they would be provided with a temporary set of credentials and monitored whilst actively operating.


You have several choices available when it comes to limiting information about you:

Limit Access to Information On Your Mobile Device:Your mobile device operating system should provide you with the ability to discontinue our ability to collect stored information or location information via our mobile apps.

Opt-Out of Electronic Communications:You may opt out of receiving promotional messages from us. Just follow the unsubscribe instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about pre-booked courses and events.

Set Your Browser to Reject Cookies:You can usually choose to set your browser to remove or reject browser cookies.

What rights you have over your data

Under the scope of the European General Data Protection Regulation (AKA the “GDPR”), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  • Request access to your personal data;

  • Request correction or deletion of your personal data;

  • Object to our use and processing of your personal data;

  • Request that we limit our use and processing of your personal data; and

  • Request portability of your personal data.

EU individuals also have the right to make a complaint to a government supervisory authority.

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us.

Brooke Garvey can be contacted at or by post at The Swing Dance Company Limited 227a West Street, Fareham, Hampshire PO16 0HZ.  Thank you for visiting this website and reviewing our privacy policy.